The #SaveShadowhunters campaign was launched by fans on June 4, 2018, following the announcement of Shadowhunters: The Mortal Instruments’ premature cancellation that evening. While it has yet to be successful in its original goal, it has gained a lot of attention within the entertainment industry and helped make a difference in the world.

This archive has been created to house information about the campaign and its impact as a permanent testament to the show, the cast and crew, and the fandom. If you notice that something is missing and would like it to be included, please contact me here and I would be happy to add it.

Please keep in mind that this archive will continue to be updated, with new content being added to existing and new sections of the site.

THE CAMPAIGN’S FOUNDATION

International Coordination

From a petition and Twitter hashtag to a Guide to Raise Hell and the resulting mail campaigns, a lot of work went into creating a foundation for #SaveShadowhunters. Learn about the major components here!

Data Analysis

A key component to measuring anything’s success is recording and analyzing data. From Nielsen ratings to tweet counts, fans have been monitoring data concerning the show and the campaign since June 2018. Browse through the numbers here!

CHARITY FUNDRAISERS

Girl Up

The Girl Up fundraiser was launched on June 11, 2018. Browse through its history, as well as the donor responses left on the fundraising page here!

Shadowhunters Merch

Fans came together to design merchandise for the show & campaign, all proceeds of which went to charity. Browse through the history of this fundraiser here!

The Trevor Project

The Trevor Project fundraiser was launched on June 9, 2018. Browse through its history, as well as the donor responses left on the fundraising page here!

MAJOR CAMPAIGN EVENTS/STUNTS

Billboards, Buses & Planes, Oh My!

Fans have personally funded numerous large-scale stunts in the name of #SaveShadowhunters since June 2018. Read about them here!

Convention Presence

Fans (and the cast) attended conventions all around the world, bringing #SaveShadowhunters with them. Read about it here!

Entertainment Awards Campaigns

Fans spent a great deal of time nominating and voting for the show for the Teen Choice Awards and People’s Choice Awards. Read about their efforts (and their incredible results) here!

Season 3B Promotion

Due to a lack of advertising dedicated to the second half of Season 3, the fans took it upon themselves to promote it. Read about their contributions here!

Viewing Parties

Cast, crew, and fans gathered at several venues around the world to hold viewing parties throughout Season 3B. Read about them here!

OTHER CAMPAIGN HAPPENINGS

Campaign Books

Several books related to the show and the campaign were created and released by fans. Read about them here!

Cupcakes for the Cast

During the filming of the finale, the Boom Bitches sent cupcakes to the cast and crew in Toronto. Read more about their reactions here!

Fire Message Hunt

Neighbors of Idris created this offline snail mail project as a way to collect fans’ messages for Constantin Film. Read more about it here! This section of the archive is still under construction and will be released soon!

Organized Press Releases

The Not Silent Sisters have been instrumental in creating and sending organized press releases to media outlets. Read more about their efforts here! This section of the archive is still under construction and will be released soon!

Shadowhunters Bench

The cast and crew worked with Freeform in order to dedicate a bench in Central Park to Shadowhunters. Read more about it here!

Shadowhunters Stars

ShumDario News named two stars after the show and the fandom in June 2018. Read more about it (and who ended up with the star certificates) here! This section of the archive is still under construction and will be released soon!

Twitter Events

Over the last year, there have been quite a few events and activities that took place on Twitter. This section of the archive is still under construction and will be released soon!

HAIL AND FAREWELL

Cast & Crew

As the finale of Shadowhunters was wrapped in the summer of 2018 and finally aired in May 2019, the cast and crew shared messages of love and appreciation. Browse through them here! This section of the archive is still under construction and will be released soon!

Fans

As the finale of Shadowhunters approached and finally aired in May 2019, fans shared messages of appreciation for the show, the cast and crew, and the Shadowfam. Browse through them here! This section of the archive is still under construction and will be released soon!

CAST, CREW & THE MEDIA

Cast & Crew Comments

Browse quotes and tweets from cast and crew members about the #SaveShadowhunters campaign.

Media Coverage´╗┐

Browse significant quotes about the #SaveShadowhunters campaign and the cultural importance of Shadowhunters.

BY THE FANS, FOR THE FANS

Fan Experiences

Browse tweets from fans throughout the campaign, as well as a collection of fan interviews gathered via the Share Your Story Initiative. This section of the archive is still under construction and will be released soon!

New Viewer Comments

Browse through tweets about Shadowhunters from viewers who discovered the show after the cancellation was announced.

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